Elliot Chosen as an Avant/Garde Leader



Though there is a part of Elliot Cuker that remains committed to his first attempted career as an actor, these days he finds himself in the leading role of a decidedly different line of work. Cuker is a classic car salesman. When one conjures a typical image of the type—or salesmen of any kind—what likely comes to mind is a fabulist with a pension for enterprising and commercial patter. An actor, in a sense. But Cuker believes there are those who approach their craft with ego and deceit, and those who approach it with truth. Cuker asserts that the key to his success lay in learning to be honest. In doing so, he feels a deeper appreciation for the beauty and history of his wares. Part of this appreciation comes from the hustling nature engrained in his spirit as a Holocaust survivor, coupled with the sheer need to stay alive in New York City. After nearly 40 years in the business, his favorite car is the recently acquired (dusty, aged, storied) Mercedes-Benz 300SL Gullwing. He found it in a barn where it would likely still be were it not for this salesman's soulful eye. Under Cuker's watch, the car has risen from the ashes with a renewed lease on life, appropriately enough, just like the salesman himself.